Tuesday, July 26, 2011

My Letter to Apple Regarding Final Cut Pro X

Dear Apple,

As both a filmmaker and video educator I have a distinct perspective on the new version of Final Cut Pro X. In a nutshell, the new version is extremely dissatisfying and downright insulting.

As a high school video teacher, I've been slowly trying to switch my budget conscience school, to Final Cut Pro. We were fortunate enough to afford Final Cut Express, and I was slowly trying to turn over our older IBM G5s to Intel Macs which could finally run the latest Final Cut Pro software. However, after seeing the lack of professionally in the new version I'm sad to say I may have to abandon Final Cut altogether.

Now as a professional filmmaker, who has had and used Final Cut Pro since version 2, I cannot express enough how disappointed I am in version X. You have essentially locked me out of 10 years worth of older Final Cut projects, in order to supposedly usher in a new and revolutionary way to edit professionally. Not only that, but you fixed what was not broken. Final Cut 6 and 7 were amazing peaks in the softwares lifespan and now you've dumbed it down in order to get more entry level users and potentially higher profit margins.

This is completely unacceptable! I've invested literarily thousands of hard earned dollars into Final Cut, Apple computers, and all the third party accessories and software associated with Final Cut Pro all for it to essentially have gone down the drain. This is the thanks you give a loyal customer and promoter of your company and products?

I beg and urge you to see the errors of your decision and revert Final Cut Pro back to the previous architecture and design of version 6 or 7. If Coca-Cola can see the wisdom of returning "Coke" to "Classic Coca-Cola" after a resounding customer demand, I hope you can too.

I'm just a small fish in the large ocean of Final Cut Pro users, but in the interest and needs of my students and fellow filmmakers/professionals I hope that you will take my opinion and feedback seriously.

Thank you.

-Gustavo Guardado

Tuesday, June 21, 2011

Happy Anniversary!

Whoa! Has it really been half a year since my last blog post? Yikes! Ok lets get this party started.

Updates:

One Year Anniversary of the Start of Principal Photography.

Monday June 13th marked one year ago that the first scenes for Love, Concord were shot on location at Diggers Diner in Concord. That day will forever be etched in my brain as for me it was a culmination of literally years of work both for the movie and for my dream to direct a feature film. I remember at one point simply watching my crew setting up the first shot and thinking "wow, this is actually happening." Living out a childhood dream is a surreal experience.

Now I know what some of you might be thinking "One year later and the movie's still not finished?" My response to that is simply, you can't rush an artist. Actually in all practicality, being a full time teacher took precedence over the post production of the movie. It was my first year teaching at the high school level, and me being the perfectionist that I am didn't want do either of my passions (teaching and moviemaking) half assed. Therefore, I rarely had time to edit other than holiday breaks and the occasional weekend.

My other response to the notion that the film is taking too long to complete is to point out that, again, this is an independent film. I unfortunately do not have a full time staff to manage the day-to-day operations of traditional post-production schedule. Meaning, I'm doing most of the editing alone. Thus again why it's taking so long.
Change of the Timeline

So in one of my previous blogs I had hoped to have a 3rd cut by spring break of 2011. Well that didn't happen, obviously. Instead I'm currently working on the 2nd cut of the film. Which after the feedback from my colleagues on the 1st cut will be a very polished version of the film. In fact after I finish the 2nd cut, hopefully by the end of this week, I plan to hold one more screening for my colleagues to air out any last chance changes. Based on the feedback I'll either quickly in-act those changes or consider the film "picture-locked."
For those of you who don't know that term, picture-lock means all visual editing is done on the film. Therefore, sound can be focused on so that it can be enhanced or repaired where needed without the worry of the movie being changed and thus ruining any synchronization issues with sound. In other words, you don't start working on the sound of a movie until you know for sure the picture is not going to change.

Teaser Trailer and NALIP

So in anticipation of meeting distributors at the NALIP(National Association of Latino Independent Producers) conference this past spring, I asked Jimmy Freeman to edit a teaser trailer for the movie. We sat down and compared similar genre movies to ours and I gave him some guidelines as to what I didn't want included. Then he set about working on the trailer and less then a week later he was ready to show me his first cut.
Let me preface my reaction to his work by noting that Jimmy has always impressed me with his keen sense of editing. Of all his valuable artistic skills, it's his editing that truly sets him apart from others. Therefore, I knew his trailer would be good at the very least, but then he showed it to me. WOW! I was so moved by it and how well he represented the movie that it sent chills down my spine. It was so good that all I had him do was swap out a few shots, add a sound effect here and there and that was it.
After forcing both my lead actors, Angelina Leon and Jorge Diaz, to come to the conference we were all excited to see what the reaction to the trailer would be. We screened it at the filmmakers lounge on the Friday evening of the event, and got a decent reaction from the crowd. But it wasn't until Saturday morning when I started sharing the trailer with distributors that the excitement really started to build. Then what really gave me a sense of flattery was when my friend and fellow filmmaker Miguel Angel and his production team saw and enjoyed the trailer. Hearing from them how well done the movie looked based on the 2.5 minute trailer validated all me and my crew's hard work.
Miguel then took it upon himself to introduce me to a bunch of other industry people. All of which had ties to distribution, and all of which loved the trailer. In fact many of them were eager to see the first cut of the film, but to which I was not comfortable yet sharing. Nonetheless, based on the strength of the trailer we have a few interested distributors which is a HUGE deal! So hats off to Jimmy and his unbelievable work!
So where's the trailer already? Well we need to change the music before we can publish it on the internet. But we're close to being able to finally officially release it, so stay tuned!

The Next Movie?

Believe it or not I'm already thinking of my next feature project. While I can't give away much details I can say that it'll most likely be a project that's been running around in my head for a while. What I'm excited about is how Angelina (star of Love, Concord) has expressed interest in helping me write it. In fact her and I have already brain stormed the plot, characters, and setting. Our next step is to write a treatment and scene outline for the project. But again my main focus is to finish Love, Concord.


Well that's the much needed scoop of Love, Concord. Thank you all for the consistent prodding and excitement to see it finished. We're closer to end than the beginning that's for damn sure, and the journey has been quite amazing!

Forward!

-Gustavo


Wednesday, January 12, 2011

Jump Starting 2011

Hello readers!

Burrrr! It's cold here in the Bay Area! Kinda like this blog, so let's give it some love and start the new year off right.

Updates:

Love, Concord 1st Cut Almost done!

So as I wrote last time we have a finished rough cut which as been a HUGE help for me editing the 1st official cut of the movie. Instead of having to build it all up from scratch I can simply pull up a scene and it's footage and start tweaking shot selections, takes, length etc. I'm really methodical when I decide to touch up a scene, sometimes spending a whole day on just one, but luckily Jimmy's work is so good most scenes only need minor adjustments.

I spent about 4 days of my winter break from teaching to edit, and I'm really close to finishing the first cut. I estimate I should be done with the first cut by the end of the weekend so stay tuned for a cheerful post on our Facebook fan page if and when we hit this milestone.

Animation Domination

Part of the reason I'm really excited about the 1st cut is that my animator extraordinaire, Megan Johnson, has been hard at work cranking out the various animation scenes. She just recently finished them all for approval and they're simply awesome. The animation simply needs sound effects and possible some minor adjustments once the cuts of the movie progress, but for the most part they're all done thanks to my one woman army of Megan!

Other Creative Accomplishments

On a side note, I just wrapped up the final cut of commercial I shot and directed for the owner of Oodles of Noodles and More, in Brentwood, Ca. It's a 3o second spot that'll air on local Comcast channels, but I've posted it below so you can watch for yourselves. It stars two actors from Love, Concord and one of my current students from Heritage High School. Oh, and for the crew, see if you can figure out who the narrator is.

This commercial was done as a return favor to the owner who allowed us to use his other establishment, Digger's Diner in Concord, to shoot a whole day's worth of scenes for Love, Concord. I again want to thank them for their major contribution to my feature and hope that you readers will give their restaurants your patronage. Both places are quite delicious!


Well that does it for now I leave with another link to my good friend, fellow filmmaker, and supporting cast member of Love, Concord Miguel Caballero's website. He is producing his first feature film and needs donations to help make his film a reality. So please spread the word, make a small donation, or a large one, and help On the Run get to the editing room!

http://www.indiegogo.com/ON-THE-RUN-Corre-Ojitos-Corre

Until next time.

Forward!

-Gustavo